We are on a mission to foster a world where individuals and communities are inspired and empowered to safeguard nature and engage in environmental action.
Our mission
We are a change agency dedicated to infusing beauty, inspiration, and joy into the environmental conversation. Our mission is to spark a movement of positive change for the planet by making environmental actions accessible, engaging, and impactful. We do this by harnessing the knowledge and enthusiasm of passionate and informed individuals. Through our work, we strive to create a world where people are empowered to take meaningful action for the environment and to make a lasting difference.
Regional Environmental Challenges
Environmental topics in the MENA region often take a backseat due to prevailing political, social, and economic instabilities, which prioritize immediate survival needs.
Waste Crisis
The waste crisis in the region extends beyond being purely an environmental concern; it is also a social and ethical issue. The intersectionality of the environmental & waste crisis ignited our journey to become a driving force of inspiration, aiming to shift mindsets from conventional ways of being and doing to more conscious and nature-aligned approaches.
Harmonizing Humanity with Nature
We are passionate about providing people with the tools and resources they need to live in harmony with the natural world.
Beginnings & Global Reach
We started as a humble blog in 2017 and have since expanded our online presence to social media, reaching over 158K followers, and have been featured in multiple international media outlets.
Let's jump on a call!
Connect with us to explore potential collaborations
